CRAFTING A DISCOBALL OF REFLECTIONS TO LIGHT UP THE ESSENCE OF THOUSANDS OF PERSONAL BRANDS SINCE 2015
It all started with SELF LOVE
MY ORIGIN STORY
My parents
Me in 1988
My grandma
You don’t have to wait for “someday.” It starts RIGHT NOW with embracing who you are & speaking your truth.
I grew up in a loving family, taught from an early age to love and accept myself.
Those lessons gave me a strong foundation of self-worth, but as I stepped into the world, fear and self-doubt began to take hold.
Society’s whispers were impossible to ignore:
Maybe your skin is too dark.
Maybe your body isn’t thin enough.
Maybe you need to prove your worth.
You know the thoughts—the ones that make you question if you’re good enough to be seen or heard.
It was then that I realized the thing I was most afraid of — showing up as my authentic self—was exactly what I needed to do.
Finding my voice changed everything. It wasn’t easy, but it was the start of a journey that transformed my life and my confidence.
And now, I’m here to help you do the same.
I stayed quiet. I played small. I told myself that maybe someday I’d feel ready.
But here’s the truth: someday never comes when you’re waiting for fear to disappear.
Today, I have the amazing opportunity to help women like you (women who have big dreams but feel held back by self-doubt) find the courage to show up, speak up, and build personal brands that reflect their true selves.
Because your voice matters.
Your story matters.
And the world is waiting for you to share it.
HOW CAN I HELP?
You don’t have to figure it all out alone. Whether you’re just starting to step into your voice or looking to amplify your brand, I’m here to guide you every step of the way. Let’s create a brand that reflects who you are and what you stand for.
I EMPOWER YOU TO:
● Turn your story into impact, opportunities & revenue.
● Find your voice and overcome self-doubt.
● Build a brand that reflects your true self.
● Show up with confidence and clarity.
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A free 30 minutes clarity meet with me to help us plan our road-map.
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Turn confusion into confidence and build a personal brand that feels right — One on one Happy Hours to help you get clear, connect deeply, and attract the clients you dream of.
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This is where The FAB Squad comes in and helps you create that visual personal brand.
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Get hands-on support with Ioana over 12 sessions in 3 months. Confidently launch your personal brand, implement your visual design, show up boldly online, and share your message like a pro.
IN MY ENTREPRENEURSHIP ERA I’M KNOWN FOR
Courage
WHAT
FUELS ME
Coffee Dates
WEEKEND
PLANS
Prosecco
ALWAYS
ORDER ME
the Beach
FAVOURITE
PLACE TO BE
Animal Print
ICONIC
LOOK
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After meeting Ioana and Vlad, I knew that they were the right team to work with & expectations went up a notch. You can feel that in every activity from branding, to photo shooting, to web design, there is a genuine intention to understand what the (perfectionist) client needs and to translate that into a tailor-made service which meets and, in my case, exceeds the expectations. As a client, you feel that the entire journey is designed and created around you, with no use of standardized, adapted templates. You rock!
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Working with Ioana & The Fab Squad marked a pivotal moment for me when launching my personal brand two years ago.
The process was super efficient and hassle free and getting the branding book as the first step in my marketing efforts made all the difference in the world, not only for how I presented myself to clients in what was a new industry for me but especially for how I saw myself as a professional.
Getting a clear and coherent vision of my personal brand, one that i could articulate, quite literally made the difference between showing up and not showing up for myself and it empowered me to navigate all of the challanges that come from building a personal brand.
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One of the best decisions I took this year was to join Ioana Dodan’s community, the Fab Leap. I had been looking for a while for a community of like-minded people, to help me grow personally and professionally, and I believe the Fab Leap is exactly what I needed. With the workshops, webinars, guidance,, I am getting more confident in showing up on social media and sustaining my personal brand.
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Ioana - empowering, always ready to help in a personal and applied way, the people - a super friendly, diverse and inspirational community with whom I know I can learn and grow, the information - practical, relevant and easy to access. Also I definitely must add that as an introvert, it is really amazing how I look forward to every Leap community meeting :)
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I’ve known Ioana for nearly 20 years, she was my sister’s colleague in architecture school. Although we lost touch for a while, we reconnected because I was drawn to her vibrant personality and the way she presents herself on social media. I absolutely adore her! She is full of life, incredibly smart, deeply human, and has an exceptional ability to understand her clients' needs instantly.
We collaborated on several real estate projects for my company in Switzerland, and every single one was outstanding. Working with Ioana was effortless, unlike my past experiences with other agencies, where I had to provide endless feedback on every step, Ioana and her team delivered perfection from the start. Everything was professional, beautifully executed, and beyond expectations. I had nothing to add—just admiration!
Beyond real estate, Ioana also played a key role in shaping my personal branding, helping me organize my thoughts and truly capture the essence of who I am. I couldn’t be happier with the outcome!
I am incredibly proud and grateful to be working with Ioana and the Fab Squad. Every project we created together has left a lasting impression, and I wholeheartedly recommend working with them. I’m excited for what the future holds and look forward to many more inspiring collaborations.
Thank you, Ioana & team, for your truly fabulous work!
I’VE BEEN SHARING MY INSIGHTS IN A FEW
ARTICLES
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„MI-A VENIT UȘOR MEREU SĂ GĂSESC CE E BUN ÎN OAMENII DE LÂNGĂ MINE.”
Dacă o căutați pe Ioana Dodan în mediul online, veți regăsi un chip plin de voie bună, un zâmbet fermecător și o privire care inspiră putere și, totodată, dragoste de viață. Ioana Dodan e Personal Brand Architect și fondatoarea agenției The Fab Squad, agenție care are în agendă strategia, designul grafic, website-urile, brandingul visual și strategia de comunicare online, adică tot pachetul necesar unui brand care vrea să aibă succes în 2023.
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Actrițe, vedete de Instagram și oameni obișnuiți și-au arătat defectele într-un protest față de frumusețea standardizată
Proiectul Ioanei, Self Love Atlas, cuprinde sute de fotografii ale unor oameni curajoși, care au acceptat să-și arate și aspectele mai puțin perfecte ale trupului lor, cu scopul de a promova diversitatea, acceptarea și naturalețea.
Tired of playing small and hiding your true self?
I’m here to help you find your voice, show up boldly, and create the life you deserve.